The sports industry is undergoing a major transformation driven by technological progress, especially in artificial intelligence. Leveraging these capabilities, AI can serve as a strategic asset to enhance leadership capacity, cultivate a stronger organizational culture, and drive improved organizational performance. This review examines the dynamic relationship among artificial intelligence, leadership capabilities, and organizational culture within sports organizations. This paper explores the implications of classical leadership theories alongside recent AI literature, highlighting potential applications for leaders in decision-making, strategic planning, communication, talent management, and organizational transformation. AI systems can bolster leadership competencies such as visioning, achievement orientation, empowerment, networking, and communication by leveraging data-driven insights and predictive analysis. Furthermore, digitalization and the adoption of AI are transforming organizational culture, which encompasses shared values, beliefs, and behavioral norms. The review highlights the critical role of leaders in fostering adaptive cultures that champion innovation, creativity, collaboration, and the adoption of technology. The findings indicate that successfully integrating AI into sports organizations requires leadership capable of merging technological innovation with a human-centric management style. The paper suggests that leveraging AI to develop leadership skills yields positive outcomes for sports organizations' cultures and fosters sustainable competitive advantages in today's sports landscape.