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This study expatiates on the entrepreneurial cognitive process, schema and interjection with an Adapted Strong Structuration Theory (MMSST) i.e., Mixed Methods Strong Structuration Theory based on established Social Cognitive theory using schemas, scripts, metacognition, frames and evocation model. Schemas and Entrepreneurial Meta-Cognitive composite processes based on units of analysis: individuals, teams, organizations and networks in UBIs and CBIs are expanded upon. The study proposes an integration of (Meta)Cognition in UBIs and CBIs with MMSST and also a framework that observes composite of different structures (knowledge, beliefs, learning, collaborations, co-creation) in performing entrepreneurial tasks, adapting to the environment or external conditions and during value co-creation. The core synopsis within this study is that socio-human structures (internal: habitus and conjectures) in MMSST emanates from schemas(cognitive) and are developed overtime based on higher-order cognition(meta-cognition) evoked via frames using evocation models. This study integrates and identifies schemas and meta cognition taking cognizance of environmental and behavioral patterns as it impacts UBIs and CBIs studies while being grounded in MMSST. The study contributes to the understanding of the roles of entrepreneurial cognition and meta-cognition in UBIs and CBI on value co-creation.