We exist within the confines of an information system called human culture which has evolved over tens of thousands of years alongside humanity itself. Evolution is a dual process comprised of the evolution of the biological systems along with the evolution of the information systems, both of which affect and support each other. Functional Idea (FI) – this is that smallest “piece of software”, an evolutionary product, a concept developed to perform a function in society. Soft Force (SF) – this is a psychological force, a vector that has magnitude and “direction”. There is a direct correlation between FI and SF, with an SF vector being formed in the subconscious based on the FI. Idearchy – this is a collection of all the main FIs comprising human culture. This term facilitates discussion concerning the evolution and health of the Idearchy and the way a society develops means to maintain it. All social systems are formed by agents connecting to them through a set of SFs. Positive or attracting SF vectors are formed in the subconscious for each FI. Also, the negative or repelling SF vectors are formed. All decisions, including the decision whether to stay as part of a social structure, are made on the Soft Force level, not on a logical level. The brain, like any other organ, communicates with our consciousness through a set of signals or symptoms. Emotions are only symptoms of the SF vector interaction.