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AI-Powered Financial Services and Access in Saudi Arabia’s Fintech Sector: Advancing Vision 2030

Publicada
Servidor
Preprints.org
DOI
10.20944/preprints202511.1013.v1

Grounded into Innovation Diffusion Theory and Technology Acceptance Model, the purpose of this study was to evaluate the impact of AI-powered financial services on financial access in the Saudi Arabian fintech sector. To achieve this aim, the research employed SEM analysis on the collected data from 194employees working in the departments related to AI-based services, staff members of fintech firms, and owners of small enterprises who use digital financial solutions in Riyadh, Jeddah, and Dammam. The results reveal that AI-based robo-advisory platforms, fraud detection, and credit scoring servicessignificantly improved financial access demonstrating that AI adoption in financial services can play a transformative role in promoting inclusion and reducing barriers for underserved populations whereas AI-based personalized banking solutions showed insignificant impact suggesting that while personalization may enhance user satisfaction or loyalty, it does not directly translate into increased access to financial services. In practical terms, the findings imply that fintech companies and financial institutions should prioritize AI-enabled services as a means of expanding access to professional financial advice which requiresa multi-stakeholder approach, where fintech firms, regulators, and policymakers collaborate to maximize the benefits of AI-powered financial services while minimizing associated risks. Furtherresearch should be carried out adopting longitudinal design and mixed methodology to study the role of emerging technologies such as blockchain-based identity verification, AI-driven insurance, or decentralized finance platforms on financial access.

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