From Digital Dilemma to Real Action: Evidence-Based Strategic Recommendations for Combating Online Film Piracy in Indonesia
- Publicada
- Servidor
- Preprints.org
- DOI
- 10.20944/preprints202506.1557.v1
The digital era has brought significant advancements to the entertainment industry, particularly in filmmaking. However, it has also given rise to serious challenges concerning copyright protection and the rampant piracy of digital films. This study comprehensively analyzes the phenomenon of online film piracy in Indonesia, including its characteristics, associated risks, and the factors influencing user perceptions and behaviors. The primary objective of this research is to formulate evidence-based strategic recommendations for the government and the creative industry to effectively address this complex issue. The study employs a qualitative descriptive method using a literature review or conceptual study approach. Data is systematically gathered from credible secondary sources, including books, scholarly journals, survey reports, and news articles. The keywords used in data collection include digital copyright, online film piracy, piracy perception, illegal site data security, and piracy behavior factors. The data analysis technique involves narrative content analysis and literature synthesis, carried out through several stages: identification, extraction, organization, synthesis, analysis, and interpretation of key information from relevant literature. The findings of this study identify three fundamental issues. First, there is a conceptual gap between the framework of digital copyright law (Law No. 28 of 2014) and the technological reality that enables perfect replication without quality degradation. Second, the professionalization of the online film piracy ecosystem in Indonesia, characterized by the diversification of illegal platforms (websites, apps, Telegram channels), sophisticated monetization models through advertising, and advanced technological capabilities equivalent to legal services. Third, the paradox of cognitive dissonance among users, where surveys indicate that 81% of respondents acknowledge the negative impact of piracy, yet only 30% express interest in switching to legal platforms. The dominant factors influencing piracy behavior include ease of access, economic perception (free content), psychological motives (curiosity), social-cultural normalization, and the finding that moral obligation is the most negatively correlated factor with piracy intent. This study also highlights data security risks, such as the spread of malware (spyware, trojans, keyloggers), leading to a triple jeopardy for users: legal violations, cyber exposure, and potential financial loss. Theoretically, this research enriches the understanding of cognitive dissonance in the context of illegal content consumption. Practically, it serves as a foundation for designing more effective anti-piracy strategies through a multidimensional approach. The formulated strategic recommendations include short-term strategies (risk-based educational reform, improved accessibility of legal platforms, proactive anti-piracy technology implementation), medium-term strategies (development of a national legal content ecosystem, integration of digital literacy into curricula, regional/international cooperation), and long-term strategies (digital cultural transformation, blockchain technology for copyright protection, establishment of a specialized digital piracy prevention agency). The implementation and monitoring framework is also proposed, with measurable indicators such as a 50% reduction in traffic to piracy sites within three years and a 200% increase in legal platform subscribers within five years. The conclusion emphasizes that combatting online film piracy requires a synergy among stakeholders and a holistic transformation across cultural, technological, and consumption patterns.