Structured PREreview of Systematic Review of Big Data Applications in Decoding Consumer Behaviors

Does the introduction explain the objective of the research presented in the preprint?

Yes

Are the methods well-suited for this research?

Highly appropriate

Are the conclusions supported by the data?

Highly supported

Are the data presentations, including visualizations, well-suited to represent the data?

Highly appropriate and clear

How clearly do the authors discuss, explain, and interpret their findings and potential next steps for the research?

Very clearly

Is the preprint likely to advance academic knowledge?

Highly likely

Would it benefit from language editing?

No

Would you recommend this preprint to others?

Yes, it’s of high quality

Is it ready for attention from an editor, publisher or broader audience?

Yes, as it is

Competing interests

The author declares that they have no competing interests.

Use of Artificial Intelligence (AI)

The author declares that they did not use generative AI to come up with new ideas for their review.