Skip to main content

Write a PREreview

Tourist Satisfaction in World Heritage Sites Based on Natural Language Processing

Posted
Server
Preprints.org
DOI
10.20944/preprints202601.1227.v1

Monitoring tourists' satisfaction has always been a concern for World Heritage Sites. Due to its ability to truly reflect tourists' travel experience and satisfaction evaluations, online review texts, after being mined and analyzed, can be promptly transformed into intuitive and highly valuable information, thus attracting increasing attention. This paper proposes a research method combining the Latent Dirichlet Allocation (LDA) topic model (hereinafter referred to as LDA) and tourist satisfaction responses, using user online reviews on Ctrip about the World Heritage Site of the West Lake Cultural Landscape of Hangzhou (hereinafter referred to as Hangzhou West Lake) and the Lijiang River Scenic Area in Lingchuan, Southern China Karst (hereinafter referred to as Guilin Lijiang River) as the original data. Ctrip provides two channels for tourists to evaluate their travel experience: satisfaction scoring and text comments. The Chinese comments are classified into themes through LDA in natural language processing, and the themes that tourists are most concerned about are identified as service, tourist attractions and travel experience. Through the 5-level satisfaction scoring (1 to 5) of tourists, a statistical analysis is conducted on tourist satisfaction and the themes they are most concerned about. The results show that the satisfaction under the service theme is the lowest, with nearly 11.5% of tourists at Hangzhou West Lake and nearly 21.1% of tourists at Guilin Lijiang River expressing dissatisfaction. Although there is a gap in tourist satisfaction between the two World Heritage Sites, both need to be significantly improved.

You can write a PREreview of Tourist Satisfaction in World Heritage Sites Based on Natural Language Processing. A PREreview is a review of a preprint and can vary from a few sentences to a lengthy report, similar to a journal-organized peer-review report.

Before you start

We will ask you to log in with your ORCID iD. If you don’t have an iD, you can create one.

What is an ORCID iD?

An ORCID iD is a unique identifier that distinguishes you from everyone with the same or similar name.

Start now