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Consumer protection has become a critical priority in the financial services sector as institutions adapt to digital transformation, regulatory shifts, and rising customer expectations. The expansion of digital platforms and innovative financial products has improved accessibility but has also amplified risks related to fraud, mis-selling, data breaches, and systemic instability. Traditional oversight mechanisms, often reactive and fragmented, are no longer sufficient to safeguard consumer interests. This study explores how strengthened risk governance can enhance consumer protection by embedding accountability, transparency, and proactive risk management within financial institutions. Particular attention is given to the role of emerging technologies such as artificial intelligence, blockchain, and big data, which offer opportunities for early risk detection and ethical oversight. The discussion underscores the need for collaborative approaches that bring regulators, financial providers, and consumers into alignment, thereby fostering market stability and public trust. By rethinking governance structures with a consumer-first lens, the financial sector can achieve more resilient and inclusive protection frameworks.